HomeHug Group

Home insurance for connected homes.

We’re building a new approach to home insurance — connecting the home, detecting risk earlier and helping people act before problems become claims.

Safer homes. Stronger communities.

HomeHug connected home icon
Protect · Care · Together

Connected home insurance should do more than pay after something goes wrong.

HomeHug brings home insurance and connected-home technology together around a simple idea: identify risk earlier, give people the opportunity to act, and create value from safer behaviour.

Protect

Connected technology helps identify the risks that matter around the home.

Care

Timely alerts help people act before small problems have the chance to become bigger ones.

Together

Rewards and community can turn safer behaviour into something worth sharing.

What we're building

From reactive insurance to active protection.

A connected-home insurance experience designed to make household risk visible, actionable and improvable.

01

Detect

Connected technology identifies emerging water, fire and security risks.

02

Act

Real-time alerts give people the opportunity to intervene before damage escalates.

03

Improve

A live Safety Score makes household risk visible and easier to understand.

04

Reward

Safer behaviour can unlock rewards and support smarter insurance experiences.

HomeHug Gateway and HomeHug app showing a live Safety Score

The heart of your connected protection.

One Gateway. Protection across your home. HomeHug brings connected monitoring, alerts, prevention and rewards together in one simple experience.

Real-world experience

Built on real-world insight.

Our experience in connected homes is helping shape the next generation of HomeHug — grounded in how households actually respond when risk becomes visible.

7,000+UK homes in the connected-home dataset
3 yearsof real-world connected-home data
45%+of claim-type incidents showed potential to be prevented or materially mitigated when homeowners were alerted promptly and acted*

*Based on HomeHug's prior connected-home dataset. This is an observed mitigation opportunity, not a guaranteed reduction in insurance claims.

Why HomeHug

Creating value before the claim.

For customers

More visibility, earlier warnings and a more rewarding relationship with home protection.

For insurance partners

A prevention-led proposition designed around reducing risk and building stronger customer relationships.

For communities

A model designed to help safer homes spread from household to household.

Partners + investors

Let's build what comes next.

We’re developing HomeHug with a partnership mindset — bringing together home insurance, connected-home technology, data and distribution to create a different kind of protection experience. If you’re an insurer, capacity provider, strategic partner or investor interested in prevention-led home insurance, we’d like to hear from you.

Start a conversation →
HomeHug Group

Safer homes start with
better protection.